Creative color design for the facade of a commercial building.
Location Alfred-Nobel-Straße 50, 40789 Monheim am Rhein
Builder Bayer AG, Leverkusen
Planning STRAUSS & HILLEGAART GMBH, Cotters
Execution STRAUSS & HILLEGAART GMBH, Cotters
The building shell is imposing, with an abstract, generously shaped pixelated depiction of a field of rape in flower.
From the other bank of the Rhine, it’s possible to recognize this abstract motif as a field of rape.
In Bayer’s logistics center, rape seed is processed and made ready for transport.
The overwhelmingly plain building was to be integrated into the existing, campus-style grouping of other buildings, and should blend into its natural environment.
Last but not least, the logistics building serves as a calling card and advertising space.
When seen from afar, the impression of nature and summer is what remains.
By pixelating a basic motif of a rape field in full bloom, 3,000 large color areas were the result.
The color design for a “blooming” industrial hall.
Industrial buildings do not only fulfill a functional purpose, as workspaces, they also have a huge influence on the wellbeing of the people based there, and at the same time, offer the opportunity to represent the company in a highly visible way. Making buildings more culturally suitable in industrial areas, for site protection and enhancement of the built habitat, is one of the main tasks that companies currently face.
The redesign of the Bayer logistics hall using color, where rapeseed is prepared for transport, fits harmoniously into the corporate landscape. The abstract depiction of a rape field, dissolved in pixels, links to the company’s product. The image also communicates the processes taking place inside. The white, gray, and yellow gradations selected in combination with the clear accents on the elegant dark gray in partial areas of the ground floor result in a contemporary, approachable appearance.
Thanks to sophisticated technical implementation, the metal and rendered facade of the building gains a homogeneous appearance. This process was specially developed by Strauss & Hillegaart, the company that undertook the painting work, making the exact color differentiations on the rendered surfaces possible.